Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Visit Scotland | 116 | — | 0 | 312 | 304 97.4% |
| VisitScotland | 79 | — | 0 | 200 | 196 98% |
| www.visitscotland.com | 47 | — | 0 | 67 | 53 79.1% |
| 45 | — | 0 | 1053 | 955 90.7% | |
| Scotland | 43 | — | 0 | 79 | 74 93.7% |
| visitscotland.com | 29 | — | 0 | 37 | 33 89.2% |
| Edinburgh | 20 | — | 0 | 37 | 35 94.6% |
| Scottish Highlands | 14 | — | 0 | 18 | 18 100% |
| Glasgow | 11 | — | 0 | 28 | 28 100% |
| https://www.visitscotland.com/ | 11 | — | 0 | 13 | 12 92.3% |
| Royal Mile | 10 | — | 0 | 10 | 8 80% |
| Glenfinnan Viaduct | 9 | — | 0 | 10 | 5 50% |
| Inverness | 9 | — | 0 | 10 | 10 100% |
| Fort William | 9 | — | 0 | 13 | 13 100% |
| here | 8 | — | 0 | 11 | 11 100% |
| Arthur’s Seat | 8 | — | 0 | 9 | 9 100% |
| Highlands | 7 | — | 0 | 7 | 7 100% |
| Arthur’s Seat | 7 | — | 0 | 8 | 8 100% |
| Ben Nevis | 7 | — | 0 | 9 | 8 88.9% |
| Hogmanay | 7 | — | 0 | 7 | 7 100% |
| Loch Ness | 7 | — | 0 | 7 | 7 100% |
| Highland Games | 6 | — | 0 | 7 | 7 100% |
| Dean Village | 6 | — | 0 | 7 | 5 71.4% |
| Stirling Castle | 6 | — | 0 | 6 | 6 100% |
| Glencoe | 6 | — | 0 | 8 | 6 75% |
| Glen Coe | 5 | — | 0 | 5 | 5 100% |
| Orkney | 5 | — | 0 | 5 | 5 100% |
| Fort Augustus | 5 | — | 0 | 5 | 5 100% |
| Isle of Skye | 5 | — | 0 | 5 | 5 100% |
| https://www.visitscotland.com | 5 | — | 0 | 7 | 4 57.1% |
| Stirling | 5 | — | 0 | 5 | 5 100% |
| North Coast 500 | 5 | — | 0 | 5 | 5 100% |
| The Kelpies | 5 | — | 0 | 13 | 10 76.9% |
| Cairngorms National Park | 5 | — | 0 | 5 | 5 100% |
| Edinburgh Castle | 4 | — | 0 | 4 | 4 100% |
| Oban | 4 | — | 0 | 5 | 5 100% |
| VisitScotland.com | 4 | — | 0 | 4 | 3 75% |
| Robert Burns | 4 | — | 0 | 5 | 5 100% |
| Highland Games in Scotland | 4 | — | 0 | 4 | 4 100% |
| The Scottish Highlands | 4 | — | 0 | 4 | 4 100% |
| Perth | 4 | — | 0 | 4 | 4 100% |
| Scottish Tourist Board | 4 | — | 0 | 16 | 16 100% |
| Culloden Battlefield | 4 | — | 0 | 4 | 4 100% |
| Shetland | 4 | — | 0 | 6 | 6 100% |
| Visit Scotland Logo | 4 | — | 0 | 571 | 571 100% |
| visitscotland | 4 | — | 0 | 4 | 2 50% |
| Lunan Bay | 3 | — | 0 | 3 | 3 100% |
| Loch Lomond | 3 | — | 0 | 3 | 3 100% |
| Kyle of Lochalsh | 3 | — | 0 | 4 | 4 100% |
| Glen Etive | 3 | — | 0 | 4 | 4 100% |
Frequently Asked Questions
What anchor texts are used to link to visitscotland.com?
This page shows all anchor texts found in backlinks pointing to visitscotland.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe visitscotland.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does visitscotland.com have?
The anchor text report for visitscotland.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.