Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Today | 615 | — | 0 | 1774 | 1615 91% |
| 274 | — | 0 | 1590 | 1485 93.4% | |
| TODAY | 246 | — | 0 | 633 | 548 86.6% |
| Today.com | 208 | — | 0 | 256 | 225 87.9% |
| Today Show | 164 | — | 0 | 1534 | 1524 99.3% |
| The Today Show | 132 | — | 0 | 231 | 182 78.8% |
| today.com | 94 | — | 0 | 123 | 100 81.3% |
| here | 87 | — | 0 | 107 | 106 99.1% |
| TODAY.com | 82 | — | 0 | 654 | 638 97.6% |
| NBC News | 39 | — | 0 | 48 | 41 85.4% |
| said | 37 | — | 0 | 62 | 55 88.7% |
| said in a statement to multiple outlets | 35 | — | 0 | 35 | 35 100% |
| TODAY Show | 35 | — | 0 | 37 | 36 97.3% |
| today | 33 | — | 0 | 43 | 31 72.1% |
| Today show | 28 | — | 0 | 80 | 73 91.2% |
| TODAY Parents | 26 | — | 0 | 64 | 44 68.8% |
| @SEO_CARTEL IN TELEGRAM - SEO BACKLINKS, BULK LINK POSTING, BOOST SEO RANKING | 25 | — | 0 | 240 | 0 0% |
| Source | 24 | — | 0 | 35 | 26 74.3% |
| told | 24 | — | 0 | 31 | 26 83.9% |
| interview | 23 | — | 0 | 24 | 18 75% |
| Read More | 19 | — | 0 | 26 | 25 96.2% |
| HERE | 18 | — | 0 | 28 | 27 96.4% |
| more likely to experience insomnia | 16 | — | 0 | 18 | 18 100% |
| NBC | 16 | — | 0 | 22 | 21 95.5% |
| Sunday Sitdown | 15 | — | 0 | 15 | 15 100% |
| Today. | 14 | — | 0 | 18 | 15 83.3% |
| flanked by her siblings | 14 | — | 0 | 14 | 14 100% |
| reported | 14 | — | 0 | 16 | 16 100% |
| article | 13 | — | 0 | 14 | 12 85.7% |
| Today Parents | 13 | — | 0 | 30 | 23 76.7% |
| the Today Show | 12 | — | 0 | 13 | 13 100% |
| Read more | 12 | — | 0 | 17 | 11 64.7% |
| www.today.com | 11 | — | 0 | 15 | 11 73.3% |
| says | 11 | — | 0 | 12 | 11 91.7% |
| link | 11 | — | 0 | 13 | 12 92.3% |
| reports | 11 | — | 0 | 12 | 10 83.3% |
| segment | 10 | — | 0 | 11 | 11 100% |
| USA Today | 10 | — | 0 | 10 | 9 90% |
| told TODAY | 10 | — | 0 | 15 | 15 100% |
| explained | 10 | — | 0 | 16 | 15 93.8% |
| source | 10 | — | 0 | 10 | 9 90% |
| https://www.today.com/series/how-often-should-you/chimney-cleaning-how-often-get-sweep-inspection-t104648 | 10 | — | 0 | 10 | 10 100% |
| The TODAY Show | 10 | — | 0 | 10 | 10 100% |
| told Today | 9 | — | 0 | 22 | 19 86.4% |
| Will Smith | 9 | — | 0 | 9 | 9 100% |
| NBC Today | 9 | — | 0 | 10 | 10 100% |
| colonoscopy parties | 9 | — | 0 | 9 | 9 100% |
| Source link | 9 | — | 0 | 32 | 32 100% |
| People | 9 | — | 0 | 9 | 9 100% |
| TODAY show | 8 | — | 0 | 8 | 6 75% |
Frequently Asked Questions
What anchor texts are used to link to today.com?
This page shows all anchor texts found in backlinks pointing to today.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe today.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does today.com have?
The anchor text report for today.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.