Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| The Current | 13 | — | 0 | 107 | 105 98.1% |
| announced | 2 | — | 0 | 2 | 2 100% |
| sports viewers are also more engaged | 1 | — | 0 | 1 | 1 100% |
| Click to read the full article | 1 | — | 0 | 1 | 1 100% |
| expected to reach 127.4 million US viewers by 2027 | 1 | — | 0 | 1 | 1 100% |
| Jon Durkee, TrueData President & COO for The Current | 1 | — | 0 | 1 | 1 100% |
| Authentication | 1 | — | 0 | 1 | 1 100% |
| traditional third-party cookies lose relevance | 1 | — | 0 | 2 | 2 100% |
| probabilistic tracking | 1 | — | 0 | 1 | 1 100% |
| market research | 1 | — | 0 | 1 | 1 100% |
| The Current report on CES 2026 | 1 | — | 0 | 1 | 1 100% |
| 70% of sports fans who use streaming services to watch games | 1 | — | 0 | 1 | 1 100% |
| 63% of U.S. marketers | 1 | — | 0 | 1 | 1 100% |
| zeigt Jennifer Brace. | 1 | — | 0 | 1 | 1 100% |
| Aggregate data from the 500 most-visited publishers | 1 | — | 0 | 1 | 1 100% |
| работа | 1 | — | 0 | 1 | 1 100% |
| Read the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising. | 1 | — | 0 | 1 | 1 100% |
| Untitled design (44).png | 1 | — | 0 | 1 | 1 100% |
| some of this litigation remains ongoing | 1 | — | 0 | 1 | 1 100% |
| 61% | 1 | — | 0 | 1 | 1 100% |
| The Trade Desk (TTD), in particular, has raised concerns | 1 | — | 0 | 1 | 1 100% |
| 1 | — | 0 | 1 | 1 100% | |
| Full article | 1 | — | 0 | 1 | 1 100% |
| 17 | 1 | — | 0 | 1 | 0 0% |
| programmatic revenue in the US increased over 25% so far in 2025 compared to this time last year | 1 | — | 0 | 1 | 1 100% |
| 9 | 1 | — | 0 | 1 | 0 0% |
| The Trade Desk’s CEO, Jeff Green, called this “a new era of identity,” | 1 | — | 0 | 1 | 1 100% |
| The Current article graphic | 1 | — | 0 | 1 | 1 100% |
| video podcasts | 1 | — | 0 | 1 | 1 100% |
| ecent surveys | 1 | — | 0 | 1 | 0 0% |
| How the Las Vegas Grand Prix transformed the Strip into Formula 1's biggest marketing vehicle Read More | 1 | — | 0 | 1 | 1 100% |
| Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety | 1 | — | 0 | 1 | 1 100% |
| 80% of consumers | 1 | — | 0 | 1 | 1 100% |
| to generate AI images depicting alternative historical events based on weather data | 1 | — | 0 | 1 | 1 100% |
| more likely to prefer streaming | 1 | — | 0 | 1 | 1 100% |
| users are shifting away | 1 | — | 0 | 1 | 1 100% |
| The Present | 1 | — | 0 | 1 | 1 100% |
| The Current unpacks everything | 1 | — | 0 | 1 | 1 100% |
| Video gives buyers | 1 | — | 0 | 1 | 1 100% |
| Google’s 3rd party cookie deprecation | 1 | — | 0 | 1 | 1 100% |
| The Weather Company's Cannes Lions activation aims to make weather data sexy with generative AI | 1 | — | 0 | 1 | 1 100% |
| The Trade Desk CEO Jeff Green | 1 | — | 0 | 1 | 1 100% |
| The CurrentReclaiming Revenue: Why Publishers Must Take Control of Their DataJustin Wohl, Aditude’s VP of Strategy, spoke with The Current to emphasize the importance of publishers controlling their first-party data and leveraging data intelligence to drive success and make confident operational decisions. | 1 | — | 0 | 1 | 1 100% |
| Audio spend is rising fast. Are indie agencies behind the shift? | 1 | — | 0 | 1 | 1 100% |
| fandoms | 1 | — | 0 | 1 | 0 0% |
| 1 | — | 0 | 1 | 1 100% | |
| The CurrentBeyond the Gadgets, Ad Tech and AI are Center Stage at CES 2025Aditude's CSO, John Shankman, shared his insights with The Current highlighting the recurring theme of simplicity in ad tech discussed at CES 2025. | 1 | — | 0 | 1 | 1 100% |
| March 2023 reporting by The Current | 1 | — | 0 | 1 | 1 100% |
| At CES 2026, marketers get serious about agentic AI, creators and retail media | 1 | — | 0 | 1 | 1 100% |
| Like others | 1 | — | 0 | 1 | 1 100% |
Frequently Asked Questions
What anchor texts are used to link to thecurrent.com?
This page shows all anchor texts found in backlinks pointing to thecurrent.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe thecurrent.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does thecurrent.com have?
The anchor text report for thecurrent.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.