Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| National Retail Federation | 551 | — | 0 | 1039 | 948 91.2% |
| NRF | 87 | — | 0 | 115 | 107 93% |
| using retail sales data from Kantar | 74 | — | 0 | 170 | 170 100% |
| 2023 holiday shopping outlook | 60 | — | 0 | 60 | 60 100% |
| National Retail Federation (NRF) | 42 | — | 0 | 46 | 40 87% |
| 2025 Winter Holiday Spending Highlights | 34 | — | 0 | 36 | 36 100% |
| The National Retail Federation | 33 | — | 0 | 45 | 40 88.9% |
| National Retail Foundation | 26 | — | 0 | 28 | 27 96.4% |
| National Retail Federation. | 21 | — | 0 | 21 | 21 100% |
| 19 | — | 0 | 35 | 21 60% | |
| According to the National Retail Federation | 16 | — | 0 | 16 | 15 93.8% |
| nrf.com | 15 | — | 0 | 22 | 18 81.8% |
| according to the National Retail Federation | 15 | — | 0 | 19 | 17 89.5% |
| survey | 15 | — | 0 | 15 | 15 100% |
| Global Port Tracker | 14 | — | 0 | 18 | 18 100% |
| annual survey | 12 | — | 0 | 15 | 15 100% |
| report | 11 | — | 0 | 17 | 13 76.5% |
| www.nrf.com | 11 | — | 0 | 13 | 13 100% |
| here | 10 | — | 0 | 12 | 12 100% |
| the National Retail Federation | 10 | — | 0 | 12 | 11 91.7% |
| CNBC/NRF Retail Monitor | 9 | — | 0 | 17 | 17 100% |
| estimates | 9 | — | 0 | 10 | 9 90% |
| according | 9 | — | 0 | 9 | 8 88.9% |
| Federación Nacional de Minoristas | 8 | — | 0 | 8 | 8 100% |
| National Retail Federation survey | 8 | — | 0 | 12 | 12 100% |
| National Retail Security Survey | 7 | — | 0 | 12 | 11 91.7% |
| https://nrf.com | 7 | — | 0 | 7 | 7 100% |
| NRF.com | 7 | — | 0 | 175 | 175 100% |
| forecast | 6 | — | 0 | 6 | 5 83.3% |
| Monthly Economic Review | 6 | — | 0 | 10 | 10 100% |
| National Retail Federation data | 6 | — | 0 | 6 | 5 83.3% |
| National Retail Federation’s | 6 | — | 0 | 8 | 8 100% |
| reported | 6 | — | 0 | 6 | 4 66.7% |
| press release | 5 | — | 0 | 5 | 5 100% |
| $3.9 BILLION on candy | 5 | — | 0 | 5 | 5 100% |
| annual back-to-school survey | 5 | — | 0 | 5 | 5 100% |
| reports | 5 | — | 0 | 6 | 3 50% |
| National Retail Federation and Prosper Insights & Analytics | 5 | — | 0 | 5 | 5 100% |
| NRF survey | 5 | — | 0 | 5 | 4 80% |
| https://nrf.com/insights/holiday-and-seasonal-trends | 5 | — | 0 | 5 | 5 100% |
| predicts | 5 | — | 0 | 5 | 3 60% |
| forecasts | 5 | — | 0 | 5 | 5 100% |
| NRF Events | 4 | — | 0 | 174 | 174 100% |
| Source | 4 | — | 0 | 5 | 3 60% |
| $94.77 per person | 4 | — | 0 | 4 | 4 100% |
| the latest survey | 4 | — | 0 | 4 | 4 100% |
| consumer survey | 4 | — | 0 | 4 | 3 75% |
| https://nrf.com/ | 4 | — | 0 | 4 | 4 100% |
| between 2.7% and 3.7% | 4 | — | 0 | 4 | 4 100% |
| 2022 National Retail Security Survey | 4 | — | 0 | 4 | 4 100% |
Frequently Asked Questions
What anchor texts are used to link to nrf.com?
This page shows all anchor texts found in backlinks pointing to nrf.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe nrf.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does nrf.com have?
The anchor text report for nrf.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.