Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Moz | 1793 | — | 0 | 3238 | 2750 84.9% |
| MOZ | 227 | — | 0 | 1047 | 285 27.2% |
| Moz Pro | 223 | — | 0 | 950 | 857 90.2% |
| Moz Keyword Explorer | 198 | — | 0 | 221 | 175 79.2% |
| Moz Local | 163 | — | 0 | 962 | 917 95.3% |
| SEO | 153 | — | 0 | 200 | 181 90.5% |
| Moz.com | 126 | — | 0 | 209 | 189 90.4% |
| MozBar | 112 | — | 0 | 780 | 749 96% |
| Moz Link Explorer | 110 | — | 0 | 234 | 202 86.3% |
| Open Site Explorer | 99 | — | 0 | 279 | 257 92.1% |
| Moz Blog | 95 | — | 0 | 122 | 100 82% |
| moz.com | 87 | — | 0 | 148 | 91 61.5% |
| 80 | — | 0 | 2157 | 1532 71% | |
| Domain Authority | 65 | — | 0 | 71 | 57 80.3% |
| domain authority | 61 | — | 0 | 73 | 60 82.2% |
| here | 55 | — | 0 | 70 | 57 81.4% |
| Rand Fishkin | 47 | — | 0 | 53 | 50 94.3% |
| Followerwonk | 45 | — | 0 | 50 | 41 82% |
| Link Explorer | 44 | — | 0 | 692 | 685 99% |
| keyword research | 43 | — | 0 | 60 | 43 71.7% |
| Moz Dotbot | 41 | — | 0 | 43 | 0 0% |
| moz | 39 | — | 0 | 64 | 29 45.3% |
| Keyword Explorer | 38 | — | 0 | 682 | 673 98.7% |
| MozCon | 37 | — | 0 | 690 | 685 99.3% |
| https://moz.com/ | 37 | — | 0 | 37 | 29 78.4% |
| https://moz.com/beginners-guide-to-seo | 35 | — | 0 | 52 | 44 84.6% |
| Mozcast | 34 | — | 0 | 137 | 126 92% |
| search engine optimization | 34 | — | 0 | 43 | 37 86% |
| Source | 32 | — | 0 | 36 | 30 83.3% |
| Search Engine Optimization | 30 | — | 0 | 33 | 29 87.9% |
| MozCast | 30 | — | 0 | 676 | 674 99.7% |
| Whiteboard Friday | 29 | — | 0 | 63 | 58 92.1% |
| keywords | 26 | — | 0 | 27 | 25 92.6% |
| https://moz.com/blog | 25 | — | 0 | 27 | 23 85.2% |
| Moz’s Beginner’s Guide to SEO | 24 | — | 0 | 35 | 33 94.3% |
| Page Authority | 24 | — | 0 | 26 | 22 84.6% |
| RankBrain | 23 | — | 0 | 23 | 19 82.6% |
| According to Moz | 21 | — | 0 | 22 | 18 81.8% |
| https://moz.com | 21 | — | 0 | 25 | 20 80% |
| backlinks | 20 | — | 0 | 24 | 16 66.7% |
| meta descriptions | 20 | — | 0 | 22 | 19 86.4% |
| Moz Open Site Explorer | 20 | — | 0 | 24 | 20 83.3% |
| link building | 19 | — | 0 | 19 | 15 78.9% |
| https://moz.com/link-explorer | 19 | — | 0 | 22 | 16 72.7% |
| Moz Beginner’s Guide to SEO | 19 | — | 0 | 22 | 18 81.8% |
| FollowerWonk | 18 | — | 0 | 18 | 15 83.3% |
| Beginner’s Guide to SEO | 18 | — | 0 | 18 | 16 88.9% |
| The Moz Blog | 17 | — | 0 | 30 | 25 83.3% |
| Moz’s Keyword Explorer | 16 | — | 0 | 20 | 14 70% |
| anchor text | 16 | — | 0 | 16 | 13 81.2% |
Frequently Asked Questions
What anchor texts are used to link to moz.com?
This page shows all anchor texts found in backlinks pointing to moz.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe moz.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does moz.com have?
The anchor text report for moz.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.