Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Kantar | 244 | — | 0 | 376 | 325 86.4% |
| 37 | — | 0 | 75 | 72 96% | |
| www.kantar.com | 26 | — | 0 | 62 | 59 95.2% |
| Kantar BrandZ | 9 | — | 0 | 83 | 83 100% |
| here | 8 | — | 0 | 24 | 22 91.7% |
| kantar.com | 8 | — | 0 | 32 | 30 93.8% |
| Kantar Marketplace | 7 | — | 0 | 648 | 646 99.7% |
| Website | 6 | — | 0 | 9 | 8 88.9% |
| BrandZ | 6 | — | 0 | 7 | 7 100% |
| report | 5 | — | 0 | 5 | 4 80% |
| Kantar, | 5 | — | 0 | 5 | 4 80% |
| Get in touch | 5 | — | 0 | 36 | 36 100% |
| Media Reactions | 5 | — | 0 | 7 | 7 100% |
| Kantar. | 5 | — | 0 | 5 | 5 100% |
| KANTAR | 5 | — | 0 | 10 | 8 80% |
| Kantar Worldpanel | 5 | — | 0 | 5 | 5 100% |
| BrandSnapshot powered by BrandZ | 5 | — | 0 | 8 | 8 100% |
| Kantar Group | 5 | — | 0 | 5 | 4 80% |
| https://www.kantar.com/ | 4 | — | 0 | 6 | 6 100% |
| Learn more | 4 | — | 0 | 13 | 13 100% |
| Kantar Media | 4 | — | 0 | 5 | 5 100% |
| Kantar Profiles Audience Network | 4 | — | 0 | 5 | 5 100% |
| The Kantar Group Limited | 4 | — | 0 | 4 | 0 0% |
| https://www.kantar.com/fr/gestion-des-cookies | 4 | — | 0 | 5 | 5 100% |
| get in touch | 4 | — | 0 | 8 | 8 100% |
| Cookies and privacy policy | 4 | — | 0 | 41 | 41 100% |
| https://www.kantar.com/campaigns/marketing-trends | 4 | — | 0 | 33 | 33 100% |
| Request a demo | 4 | — | 0 | 19 | 19 100% |
| Download | 4 | — | 0 | 4 | 3 75% |
| Terms and Conditions | 3 | — | 0 | 31 | 31 100% |
| Brand Inclusion Index 2024 | 3 | — | 0 | 3 | 2 66.7% |
| Get the book | 3 | — | 0 | 3 | 3 100% |
| https://www.kantar.com/cookies-policies | 3 | — | 0 | 4 | 4 100% |
| click here | 3 | — | 0 | 3 | 3 100% |
| https://www.kantar.com | 3 | — | 0 | 3 | 3 100% |
| Marketplace | 3 | — | 0 | 163 | 163 100% |
| Kantar BrandZ Most Valuable Global Brands Report 2023 | 3 | — | 0 | 3 | 3 100% |
| http://www.kantar.com/cookies-policies | 3 | — | 0 | 3 | 3 100% |
| Contact us | 3 | — | 0 | 6 | 6 100% |
| Subscribe | 3 | — | 0 | 40 | 40 100% |
| AI in Kantar | 3 | — | 0 | 44 | 44 100% |
| Kantar report | 3 | — | 0 | 3 | 3 100% |
| Global | 3 | — | 0 | 1056 | 1056 100% |
| Brand Footprint | 3 | — | 0 | 151 | 151 100% |
| http://www.kantar.com/fr/ | 3 | — | 0 | 3 | 3 100% |
| November 2025 Kantar study | 3 | — | 0 | 4 | 4 100% |
| Sustainability Sector Index | 3 | — | 0 | 5 | 5 100% |
| Explore for free | 3 | — | 0 | 10 | 10 100% |
| WebSite | 3 | — | 0 | 7 | 7 100% |
| Consumer Insights | 3 | — | 0 | 3 | 3 100% |
Frequently Asked Questions
What anchor texts are used to link to kantar.com?
This page shows all anchor texts found in backlinks pointing to kantar.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe kantar.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does kantar.com have?
The anchor text report for kantar.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.