Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| IAB | 92 | — | 0 | 139 | 124 89.2% |
| Interactive Advertising Bureau | 77 | — | 0 | 98 | 90 91.8% |
| Interactive Advertising Bureau (IAB) | 36 | — | 0 | 49 | 44 89.8% |
| IAB Tech Lab | 25 | — | 0 | 25 | 25 100% |
| 18 | — | 0 | 2275 | 2275 100% | |
| Internet Advertising Bureau (US) | 15 | — | 0 | 16 | 16 100% |
| https://www.iab.com/ | 12 | — | 0 | 16 | 15 93.8% |
| here | 10 | — | 0 | 13 | 13 100% |
| The Interactive Advertising Bureau (US) | 10 | — | 0 | 14 | 14 100% |
| report | 8 | — | 0 | 8 | 8 100% |
| VAST | 7 | — | 0 | 12 | 12 100% |
| iab.com | 7 | — | 0 | 3246 | 3245 100% |
| https://www.iab.com | 6 | — | 0 | 6 | 6 100% |
| https://www.iab.com/wp-content/uploads/2015/05/ven-principles-07-01-09.pdf | 6 | — | 0 | 8 | 8 100% |
| (https://www.iab.com/wp-content/uploads/2015/05/ven-principles-07-01-09.pdf) | 6 | — | 0 | 6 | 6 100% |
| Project Rearc | 5 | — | 0 | 5 | 4 80% |
| Interactive Advertising Bureau - Ad Unit Guidelines | 4 | — | 0 | 4 | 4 100% |
| Native Advertising Playbook | 4 | — | 0 | 4 | 4 100% |
| Interactive Advertising Bureau (US) | 4 | — | 0 | 10 | 10 100% |
| Internet Advertising Bureau | 4 | — | 0 | 4 | 4 100% |
| study | 4 | — | 0 | 4 | 4 100% |
| IAB guidelines | 4 | — | 0 | 5 | 5 100% |
| Interactive Advertising Bureau | 4 | — | 0 | 5 | 5 100% |
| conforme à la norme VAST | 3 | — | 0 | 6 | 6 100% |
| a study she was involved in last year | 3 | — | 0 | 3 | 3 100% |
| the spend on video advertising growing more than 67 percent over the past two years | 3 | — | 0 | 3 | 0 0% |
| L.E.A.N | 3 | — | 0 | 3 | 3 100% |
| IAB Internet Advertising Revenue Report | 3 | — | 0 | 3 | 3 100% |
| www.iab.com | 3 | — | 0 | 3 | 3 100% |
| recent study from IAB | 3 | — | 0 | 4 | 4 100% |
| VMAP | 3 | — | 0 | 6 | 6 100% |
| Self-regulatory Principles for Online Behavioral Advertising | 3 | — | 0 | 3 | 3 100% |
| a May 2022 report | 3 | — | 0 | 3 | 3 100% |
| 2025 Digital Video Ad Spend & Strategy Report: Part One | 3 | — | 0 | 3 | 3 100% |
| NewFronts | 3 | — | 0 | 4 | 4 100% |
| 1 | 3 | — | 0 | 4 | 4 100% |
| Internet Advertising Revenue Report | 3 | — | 0 | 3 | 3 100% |
| IAB, 2025 | 3 | — | 0 | 3 | 3 100% |
| VAST-compliant | 3 | — | 0 | 16 | 16 100% |
| IAB Content Taxonomy | 2 | — | 0 | 26 | 26 100% |
| LEAN | 2 | — | 0 | 2 | 2 100% |
| VAST 호환 | 2 | — | 0 | 5 | 5 100% |
| Retail Media Measurement Guidelines | 2 | — | 0 | 2 | 2 100% |
| 26% of desktop users | 2 | — | 0 | 2 | 2 100% |
| Agenția de publicitate pe Internet (S.U.A.) | 2 | — | 0 | 2 | 2 100% |
| finalized retail media measurement standards | 2 | — | 0 | 2 | 2 100% |
| https://www.iab.com/wp-content/uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf | 2 | — | 0 | 2 | 2 100% |
| IAB study | 2 | — | 0 | 2 | 2 100% |
| Internet Advertising Report | 2 | — | 0 | 2 | 2 100% |
| Interactive Advertising Bureau and PricewaterhouseCoopers | 2 | — | 0 | 2 | 2 100% |
Frequently Asked Questions
What anchor texts are used to link to iab.com?
This page shows all anchor texts found in backlinks pointing to iab.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe iab.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does iab.com have?
The anchor text report for iab.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.