Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Edelman | 194 | — | 0 | 254 | 235 92.5% |
| Edelman Trust Barometer | 184 | — | 0 | 216 | 202 93.5% |
| Trust Barometer | 29 | — | 0 | 29 | 27 93.1% |
| 2025 Edelman Trust Barometer | 24 | — | 0 | 40 | 39 97.5% |
| 2021 Edelman Trust Barometer | 24 | — | 0 | 25 | 24 96% |
| 22 | — | 0 | 34 | 33 97.1% | |
| Edelman’s Trust Barometer | 19 | — | 0 | 20 | 18 90% |
| 2024 Edelman Trust Barometer | 17 | — | 0 | 17 | 16 94.1% |
| 2023 Edelman Trust Barometer | 16 | — | 0 | 16 | 15 93.8% |
| Richard Edelman | 14 | — | 0 | 19 | 19 100% |
| report | 13 | — | 0 | 13 | 12 92.3% |
| 81% of consumers | 13 | — | 0 | 14 | 10 71.4% |
| 2019 Edelman Trust Barometer | 13 | — | 0 | 15 | 14 93.3% |
| 2022 Edelman Trust Barometer | 11 | — | 0 | 11 | 11 100% |
| 2020 Edelman Trust Barometer | 10 | — | 0 | 12 | 12 100% |
| 81% | 10 | — | 0 | 11 | 10 90.9% |
| https://www.edelman.com/trust/2022-trust-barometer | 9 | — | 0 | 11 | 11 100% |
| https://www.edelman.com/trust/2024/trust-barometer | 9 | — | 0 | 11 | 11 100% |
| survey | 9 | — | 0 | 10 | 8 80% |
| here | 8 | — | 0 | 8 | 7 87.5% |
| www.edelman.com | 8 | — | 0 | 8 | 6 75% |
| Edelman Trust Barometer 2024 | 8 | — | 0 | 9 | 7 77.8% |
| trust | 7 | — | 0 | 7 | 7 100% |
| Edelman’s Trust Barometer | 7 | — | 0 | 7 | 6 85.7% |
| Edelman Trust Barometer 2025 | 6 | — | 0 | 6 | 6 100% |
| https://www.edelman.com/research/women-trust-less | 6 | — | 0 | 7 | 6 85.7% |
| Edelman’s 2022 Trust Barometer | 6 | — | 0 | 6 | 5 83.3% |
| 2017 Edelman Trust Barometer | 6 | — | 0 | 6 | 5 83.3% |
| 2018 Edelman Trust Barometer | 6 | — | 0 | 6 | 6 100% |
| Edelman Trust Barometer 2023 | 6 | — | 0 | 6 | 6 100% |
| edelman.com | 6 | — | 0 | 7 | 7 100% |
| study | 6 | — | 0 | 6 | 3 50% |
| Edelman study | 6 | — | 0 | 7 | 7 100% |
| https://www.edelman.com | 5 | — | 0 | 6 | 4 66.7% |
| 2026 Edelman Trust Barometer | 5 | — | 0 | 5 | 2 40% |
| Edelman Trust Barometer 2021 | 5 | — | 0 | 5 | 5 100% |
| research | 5 | — | 0 | 6 | 6 100% |
| Edelman’s 2024 Trust Barometer | 5 | — | 0 | 5 | 5 100% |
| Edelman Trust Barometer Special Report | 5 | — | 0 | 5 | 4 80% |
| 58% | 4 | — | 0 | 4 | 4 100% |
| more than | 4 | — | 0 | 5 | 3 60% |
| 88% of consumers | 4 | — | 0 | 4 | 4 100% |
| Edelman Public Relations | 4 | — | 0 | 7 | 7 100% |
| Edelman Trust barometer | 4 | — | 0 | 4 | 4 100% |
| Edelman Trust Barometer 2020 | 4 | — | 0 | 6 | 5 83.3% |
| study by Edelman | 4 | — | 0 | 4 | 4 100% |
| 81 percent of consumers | 4 | — | 0 | 4 | 4 100% |
| https://www.edelman.com/trust-barometer | 4 | — | 0 | 7 | 6 85.7% |
| Edelman PR | 4 | — | 0 | 5 | 4 80% |
| Website | 4 | — | 0 | 8 | 8 100% |
Frequently Asked Questions
What anchor texts are used to link to edelman.com?
This page shows all anchor texts found in backlinks pointing to edelman.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe edelman.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does edelman.com have?
The anchor text report for edelman.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.