Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Casper | 184 | — | 0 | 265 | 209 78.9% |
| Error delectus | 22 | — | 0 | 23 | 0 0% |
| casper.com | 14 | — | 0 | 16 | 12 75% |
| Camille Schowalter | 13 | — | 0 | 126 | 0 0% |
| 7 | — | 0 | 11 | 7 63.6% | |
| Casper Mattress | 6 | — | 0 | 6 | 6 100% |
| https://casper.com/ | 6 | — | 0 | 6 | 6 100% |
| Casper Glow Light | 5 | — | 0 | 5 | 2 40% |
| Casper Sleep | 4 | — | 0 | 8 | 7 87.5% |
| Casper mattress | 4 | — | 0 | 8 | 8 100% |
| Casper Mattresses | 4 | — | 0 | 9 | 9 100% |
| mattresses | 4 | — | 0 | 4 | 4 100% |
| Casper.com | 4 | — | 0 | 4 | 4 100% |
| here | 3 | — | 0 | 6 | 6 100% |
| mattress company | 3 | — | 0 | 3 | 3 100% |
| Casper Blog | 2 | — | 0 | 6 | 6 100% |
| Casper website | 2 | — | 0 | 2 | 2 100% |
| pillows | 2 | — | 0 | 2 | 2 100% |
| Source | 2 | — | 0 | 2 | 0 0% |
| Casper: | 2 | — | 0 | 2 | 2 100% |
| sheets | 2 | — | 0 | 2 | 2 100% |
| mattress | 2 | — | 0 | 2 | 2 100% |
| Full | 2 | — | 0 | 6 | 6 100% |
| Casper’s | 2 | — | 0 | 2 | 2 100% |
| Casper Official Website | 2 | — | 0 | 2 | 1 50% |
| Queen | 2 | — | 0 | 6 | 6 100% |
| A mattress | 2 | — | 0 | 2 | 2 100% |
| Twin XL | 2 | — | 0 | 6 | 6 100% |
| Casper mattresses | 2 | — | 0 | 5 | 5 100% |
| Casper Dog Bed | 2 | — | 0 | 3 | 3 100% |
| Prof. Betsy Lindgren DVM | 2 | — | 0 | 2 | 2 100% |
| Take the quiz. Navigate to Mattresses page. Take the quiz | 1 | — | 0 | 5 | 5 100% |
| mattress made from latex foam | 1 | — | 0 | 1 | 1 100% |
| Best-Selling Bundle. Navigate to Bundles page. Best-Selling Bundle Best selling must-haves for better sleep. | 1 | — | 0 | 5 | 5 100% |
| Sheets. Navigate to Bedding page. Sheets Our coziest linens for your best sleep ever. | 1 | — | 0 | 5 | 5 100% |
| Wave | 1 | — | 0 | 1 | 1 100% |
| Casper Snoozewear Blanket Robe | 1 | — | 0 | 1 | 1 100% |
| Casper Glow LightCasper Glow LightI'm obsessed with this thing! | 1 | — | 0 | 1 | 1 100% |
| external link icon | 1 | — | 0 | 3 | 3 100% |
| Casper warranty and terms | 1 | — | 0 | 1 | 0 0% |
| Snow. Navigate to Mattresses page. Snow Cooling & conforming hybrid feel. | 1 | — | 0 | 5 | 5 100% |
| Shop All | 1 | — | 0 | 5 | 5 100% |
| www.casper.com | 1 | — | 0 | 1 | 1 100% |
| Cooling Mattresses | 1 | — | 0 | 5 | 5 100% |
| https://casper.com/therebound | 1 | — | 0 | 1 | 1 100% |
| Shop all bedding. Navigate to Bedding page. Shop all bedding | 1 | — | 0 | 5 | 5 100% |
| Get Casper | 1 | — | 0 | 1 | 1 100% |
| Find out more or start shopping | 1 | — | 0 | 1 | 1 100% |
| Casper’s Blog | 1 | — | 0 | 1 | 1 100% |
| different types of beds | 1 | — | 0 | 1 | 1 100% |
Frequently Asked Questions
What anchor texts are used to link to casper.com?
This page shows all anchor texts found in backlinks pointing to casper.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe casper.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does casper.com have?
The anchor text report for casper.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.